The robbery at Liberty Midlands Mall took place at Mayuris Jewellers just after 9am when shops were opened.
Eyewitnesses say that they saw the men, three in total walk into the shop as the employees were putting out the jewellery. Some employees from other stores say that they feared for their lives as the men were armed.
The store is currently closed and other jewellery stores nearby have also closed.
There appears to have been jewellery stolen from the entire left hand side of the shop.
According to eyewitnesses, the men left the store with trolleys and took about 5 minutes to get in an out. They also claim that there was no mall security to help so they avoided confrontation.